New Brand for NewstrAid

NewstrAid is launching a new logo and branding which aims to keep the charity current and contemporary.

The new look includes some of the key elements of the previous logo – including the strapline ‘The helping hand of the Newstrade’ but refreshes the typeface and colours to make them work better across print and digital media. It also introduces the recognisable ‘Helping Hands’ graphic to symbolise cooperation across the industry and the support the charity gives to those in need.

Mike Mirams, CEO of NewstrAid said, “This update to the NewstrAid brand will help take the charity forward into the 2020’s and reflects the work we are doing to engage with our supporters, volunteers and the industry to better help people from the news trade who face hardship every day.”

The charity’s website and other promotional materials will be updated with the new branding over the next few months.

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For Media information

Contact: Lindsay Rule lindsay@newstraid.org.uk 01279 879569

About NewstrAid

The NewstrAid Benevolent Fund has been in existence for over 180 years. It was founded in 1839 by, amongst others, Charles Dickens, to provide welfare for the desperately poor newspaper street sellers of London. NewstrAid has since expanded to cover the whole of the UK and everyone involved in the retailing, wholesaling, distribution and circulation of newspapers and magazines, and their immediate dependents.
We provide welfare for people who are, or have been, employed in the selling and distribution of newspapers and magazines in the UK. This includes their immediate family and dependants who are in need, hardship or distress. For more information visit www.newstraid.org.uk

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